Straight-up kids gummy multi with everyday micronutrient basics
Core Nutritionals Crush It Kids Multi is a gummy multivitamin for kids that keeps it simple. It gives essential micronutrients in a format kids will stick with. This isn't a huge all-in-one with tons of extras like omega-3s or heavy minerals. It's an open-label gummy with key vitamins and minerals for growth, immune help, thyroid work, cell repair, and energy.
It starts with 630mcg RAE Vitamin A as acetate. That's a good amount for vision, skin health, and immune barriers. Vitamin A keeps tissues strong and helps with gene stuff. Then 20mg Vitamin C as ascorbic acid for antioxidant power and building collagen, plus immune cell support. It's a solid base, not a mega dose like some C supplements. Vitamin E at 7.42mg as dl-alpha-tocopheryl acetate protects cell walls from damage as a fat-soluble antioxidant.
B-vitamins are here in decent amounts. 2mg Vitamin B6 as pyridoxine HCl helps break down proteins and make brain chemicals. Folate at 230mcg DFE from 138mcg folic acid is key for DNA, RNA, and cell growth—super important for kids. It teams up with 6mcg Vitamin B12 and B6 to handle homocysteine and make red blood cells. Biotin at 60mcg and pantothenic acid at 5.2mg help with turning food into energy, like fats and carbs.
Key Highlights
- 630mcg RAE Vitamin A as acetate—this is a solid dose for a kids multi. It helps with eyesight, keeps skin and barriers healthy, and boosts immune defenses, which is huge for growing kids.
- 20mg Vitamin C as ascorbic acid—a good starting point for antioxidants and immune help. It builds collagen and fights off stress on cells, but it's more for daily upkeep than a big C hit.
- 7.42mg Vitamin E—great for protecting cell membranes from damage. In a kids formula, it teams up with A and C to cover antioxidant needs without overdoing one thing.
- 2mg Vitamin B6—helps make brain signals and process proteins. It's like the quiet worker keeping the nervous system and food breakdown on track.
- 230mcg DFE folate—this one's a big deal biochemically. It handles DNA and RNA building, cell division, and reactions that keep growth going strong in kids.
- 6mcg Vitamin B12—a nice amount for what kids need. It works with folate and B6 on cell building and keeping blood cells normal—way more useful together than alone.
- 5.2mg pantothenic acid—supports making energy from food. Basically, it helps turn fats, carbs, and proteins into fuel the body can use.
- 42mcg iodine as potassium iodide—for thyroid hormones that control metabolism, growth, and brain development. Even this modest amount adds real value to a daily kids multi.
Who Is This For?
- Parents of picky eaters whose diets flip from great to basic. This gives basics like A, C, E, B6, folate, B12, iodine, and zinc in a gummy that's easy to keep up.
- Families wanting a simple gummy multi, not a packed one with trends. It hits growth, immune, thyroid, and cell needs without blends.
- Parents who dig clear labels and exact doses. Core shows it all, so you know what's in there—no guessing.
- Kids who can't do pills and need something fun. Gummies make it stick, and consistency is what counts.
- Homes needing a nutrition safety net with decent eating. Covers gaps in folate, B12, iodine, zinc—not for bad diets.
- Parents supporting immune and tissue health through school and sports. A, C, E, zinc help defenses daily.
How to Use
Follow the bottle for serving—usually 1 gummy for 1-3 years, 2 for 4+, but double-check. Give with food, ideally something fatty, since A and E absorb better that way. Pick a time kids will remember—no activity timing needed. Don't stack with other multis without checking totals on A, iodine, zinc, folate, B12. It goes great with good eating or targeted adds like omega-3s or D if needed. No cycling here—no stimulants. Store cool and dry, out of reach—gummies look like candy.
What to Expect
First 0-10 minutes: it's just like eating a gummy, no energy rush or brain boost. Next 1-24 hours: nutrients kick into antioxidant, energy, tissue, and thyroid paths—no big feel, just support. Days 1-7: the win is kids taking it regularly, especially gummies over pills. Weeks 2-4: steady use means better coverage of folate, B12, iodine, and zinc. It's about long-term consistency, not quick changes.
Key Ingredients
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Vitamin A — 630mcg RAE — Supports vision, immune defense, and healthy tissue integrity
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Vitamin C — 20mg — Delivers baseline antioxidant and collagen-supporting vitamin C
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Vitamin E — 7.42mg — Helps protect cell membranes from oxidative stress
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Vitamin B6 — 2mg — Supports neurotransmitters and everyday nutrient metabolism
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Folate — 230mcg DFE — Essential for DNA synthesis and healthy cell division
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Vitamin B12 — 6mcg — Pairs with folate for methylation and blood support
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Biotin — 60mcg — Contributes to normal fat and carbohydrate metabolism
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Pantothenic Acid — 5.2mg — Helps convert food into usable cellular energy
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Iodine — 42mcg — Supports thyroid hormone production for normal development
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Zinc — 2.7mg — Supports immune signaling, growth, and tissue repair
Frequently Asked Questions
What does Core Nutritionals Crush It Kids Multi actually provide per serving?
Each 2-gummy serving provides vitamin A 630mcg RAE, vitamin C 20mg, vitamin E 7.42mg, vitamin B6 2mg, folate 230mcg DFE from 138mcg folic acid, vitamin B12 6mcg, biotin 60mcg, pantothenic acid 5.2mg, iodine 42mcg, zinc 2.7mg, choline 0.04mg, and inositol 40mcg. It is a basic open-label kids multivitamin rather than a broad-spectrum mega-formula.
Is this a comprehensive kids multivitamin?
It is better described as a foundational kids multivitamin than a comprehensive one. The strengths are its core vitamins and minerals plus full label disclosure, but the overall nutrient panel is narrower than some children’s multis that include additional minerals, vitamin K, or omega-3s.
How should my child take Crush It Kids Multi?
Use the bottle directions as the primary reference. Publicly referenced guidance for this product has been 1 gummy for ages 1-3 and 2 gummies for ages 4+, and taking it with food is smart because vitamins A and E are fat-soluble and generally absorb better with a meal or snack.
Will my child feel anything right away from this multivitamin?
No dramatic acute effect should be expected. This is not a stimulant, nootropic, or performance formula; the benefit is steady nutritional support over time through consistent intake of key micronutrients.
Why are folate, B6, and B12 important in this formula?
These three nutrients work together in methylation, homocysteine metabolism, red blood cell support, and cellular replication pathways. In practical terms, they help support normal growth, cell turnover, and nutrient metabolism.
Is the zinc in this product a good form?
Yes. The formula uses zinc citrate, which is a well-regarded, bioavailable form of zinc. Zinc itself is central to immune function, DNA synthesis, protein metabolism, and tissue repair.
Are choline and inositol meaningful at the listed doses?
Not really. Choline is listed at 0.04mg and inositol at 40mcg, both of which are far below the doses typically discussed in clinical nutrition literature, so they should not be viewed as major functional drivers of this product.
Can this be taken with other supplements?
Yes, but intentionally. It can pair well with specific pediatric add-ons like omega-3s or a separate vitamin D product if those are needed, but parents should avoid casually stacking multiple multivitamins because vitamin A, iodine, zinc, and other overlapping nutrients can add up.
Does this formula contain any proprietary blends?
No. One of the better aspects of this product is that the active ingredients are listed with their doses instead of being hidden behind a proprietary blend.
Is this a good choice for picky eaters?
Yes, with realistic expectations. It is especially useful for children whose food variety is inconsistent because it provides a daily baseline of several key vitamins and minerals in a gummy format that is easier to take consistently than pills.